Voltas Recognised As The ‘Most Trusted Brands of India 2022

 

Voltas Limited is the proud recipient of the 'Most Trusted Brands of India 2022' by Team Marksmen, in the Consumer Durables category. With a market leadership of 25.5%, Voltas has consistently remained at the top position in its industry, since 2012. The award was virtually received by Mr. Pradeep Bakshi, Managing Director & CEO, Voltas Limited, in the presence of Mr. Deba Ghoshal, Vice President and Head of Marketing. 

The award was conferred on Voltas based on a unique industry-wide consumer study conducted by Allegiant Market Research in 16 cities across India. In the preliminary stage, over 35 brands from across India were identified for the potential recognition of which 13 were shortlisted based on research parameters including brands trust quotient, business resilience, innovative thinking, digital transformation, and other key drivers; that keeps Voltas living up to its ‘most trusted’ status.

Deploying its ‘Smart Thinking’ philosophy, Voltas has consistently grown its brand equity and distribution reach across India over the past decade. Today, it boasts of over 24,000 consumer touchpoints, which has helped bring Voltas closer to its customers, making its products more accessible. And with the highest counter share in the category, we ensured that we became the most considered and preferred brand on the shop floor.

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