Meesho Launches Integrated E-commerce App For Buyers And Sellers

 

In a bid to further aid the digitisation of small businesses in the country, Meesho has announced the launch of an integrated e-commerce mobile app for Android users. It is the first Indian e-commerce company in India to launch a unified mobile app for both buyers and sellers.

With the latest version of the app, Meesho users can now toggle between the two interfaces i.e. buyer and seller, with a single click. Sellers, in particular, can expect a superior e-commerce experience with access to multiple features on the app that were earlier present only on the web versions. These include order processing, payment tracking, inventory management and seller support. Meanwhile, supporting features like uploading pictures of the product catalogs, creating and placing advertisements along with the complete access to Meesho’s price and product recommendation tools will be added to the app. The unified app and its features will help more than 4 lakh sellers on the platform become successful online. 

Earlier this month, the company announced two new initiatives for its sellers, an industry-first ‘Zero Penalty’ and ‘7-Day Payments’. The former ensures that sellers are not penalized for self or auto cancellation of orders, while the latter ensures sellers are paid faster, which in turn, helps them reinvest money back into their business. In the last few years, Meesho has consistently introduced a slew of initiatives to ease the digitization process for sellers across the country which includes an industry-first 0% commission model announced in July 2021. Meesho’s latest integrated Android application is easy to understand and operate, helping sellers realize how digital transition is simple and efficient. Even with the latest changes, the compressed apk size stands at ~15 MB on the Google Play Store, maintaining its position as the lightest e-commerce app in India.

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