Fix My Curls Signs Singer Palak Muchhal As Its Brand Ambassador
Fix My Curls has recently signed playback singer Palak Muchhal as its brand ambassador. The move comes as Fix My Curls looks to strengthen its connection with the youth and shift the narrative towards embracing curly hair instead of using chemical-laden alternatives. With a wide range of revolutionary products catering to various needs of everyone with curly and wavy hair, the brand aims to create an inclusive space for self-acceptance and love. The talented singer will be promoting various products under the Fix My Curls umbrella.
Known for her melodious voice and lustrous curly mane, Palak Muchhal has carved a niche for herself in the Indian music industry. The youth-centric icon has a slew of awards and accomplishments to her name and has amassed a major fan base on her social media channels. Besides being a part of major national and international concerts, she runs a charitable organisation for the underprivileged.
Commenting on the association, Anshita Mehrotra, Founder, of Fix My Curls said: “I am extremely delighted to have Palak on board as the face of the brand. I love her authenticity and keenness to embrace her curls. While I was growing up, there was an absolute lack of representation in the media for people with curly hair, more so in India. Despite over 60% of the world population donning wavy or curly hair, there has always been a genuine lack of products tailored to cater to this segment. With Fix My Curls I wanted to create an inclusive brand and thereby foster a supportive community of women and men who embrace their natural hair texture, and realise just how gorgeous their hair is. We are sure that our association with Palak will help more people connect with the brand and embrace their natural curls with all hearts.”
